Ivonne Chand O’Neal Ph.D. is the Founder and Principal of MUSE Research, LLC, a creativity and arts impact research firm which provides arts impact assessment, research design, and arts evaluation services for multinational companies, community and government development programs, and educational institutions. She currently serves as Chief Research Strategist for Crayola, and is also Senior Research Fellow for Creativity Testing Services, a creativity assessment firm examining creativity with such organizations as Red Bull, Lego, and Disney. Prior to her current position, Chand O’Neal served as founding Director of Research and Evaluation for the John F. Kennedy Center for the Performing Arts where she created the Center’s first comprehensive research agenda of over 25 research studies designed to examine the impact of the arts on society on local, national, and international scales. Her work has been featured by the National Endowment for the Arts, The Washington Post, and various news outlets. Preceding her tenure at the Kennedy Center, she held a joint appointment as Co-Investigator and Research Director at the David Geffen UCLA School of Medicine, where she examined the effects of acute cocaine administration on the creative process. Her work in creativity research also led to her term as Associate Curator for the Museum of Creativity where she led in the development of exhibits and interactive experiences to make the public more creative. Chand O’Neal earned her Ph.D. in Cognitive Psychology with emphasis on creativity, arts integration, and program evaluation from the Claremont Graduate University where she worked with Mihalyi Csikszentmihalyi, Ph.D., a co-founder of the positive psychology movement. Her recent book, Arts Evaluation and Assessment: Measuring Impact in Schools and Communities has been recognized by school districts, art museums and national performing arts centers as an influential guide to conducting research in the arts. She currently serves as the Co-Chair for the Arts, Culture, and Museums division of the American Evaluation Association, sits on the Editorial Board for the Creativity Research Journal, the Research Advisory Board for the University of Pennsylvania’s Human Flourishing Initiative, the AP Research Development Committee for the College Board, and has worked actively with the entertainment industry (Disney Channel, NBC, TNBC) to increase creative thinking skills in educational television programs for children and teens.