Ivonne Chand O’Neal Ph.D. is the Founder and Principal of MUSE Research, a creativity and arts research firm providing arts impact assessment, research design, and arts and culture evaluation services for multinational companies. She also currently serves as Senior Research Fellow for Creativity Testing Services, a creativity assessment firm examining creativity with such organizations as Red Bull, Lego, and Disney. Prior to her current position, Chand O’Neal has served in a number of positions in the arts and culture sector including, Chief Research Strategist for Crayola, Director of Evaluation and Outcomes for VSA: The International Organization on Arts and Disability, and founding Director of Research and Evaluation for the John F. Kennedy Center for the Performing Arts where she created the Center’s first comprehensive research agenda of over 25 research studies designed to examine the impact of the arts on society on local, national, and international scales,. Her work has been featured by the National Endowment for the Arts, The Washington Post, and various news outlets. Her work in creativity research also led to her term as Associate Curator for the Museum of Creativity where she led in the development of exhibits and interactive experiences designed to make the public more creative. Chand O’Neal earned her Ph.D. in Cognitive Psychology with emphasis on creativity, arts integration, impact of the arts and culture sector on society, and program evaluation from Claremont Graduate University. She sits on the Board of Directors for the National Assembly of State Arts Agencies, and the Editorial Boards of the Creativity Research Journal, and the Arts Education Journal. She also serves on the Research Advisory Board for the University of Pennsylvania’s Human Flourishing Initiative, the AP Research Development Committee for the College Board, and has worked actively with the entertainment industry (Disney Channel, NBC, TNBC) to increase creative thinking skills in educational television programs for children and teens. She has published multiple books and is currently working on a book series entitled, The Arts and Human Flourishing: New Approaches for Measuring Impact, A 3-Volume Compendium, focusing on .Social Emotional Learning (Vol. 1), Marginalized and Vulnerable Populations (Vol. 2), and Creative Placemaking (Vol. 3) (in press, Springer).