There is arguably no single skill that is more important for academic success at any level than an ability to easily and comfortably get information from print. In addition, an inability to read well takes an emotional toll on the individual—low self-esteem, truncated opportunities, a feeling of hopelessness. This presentation will explain why so many children, teens, and adults have reading problems, and more importantly, what can be done about it. Three years of post-doctorate research, more than 30 years of experience transforming struggling readers, copious effectiveness research (including third-party, gold-standard), and recent neuro-imaging studies all support the thesis that we've been teaching it wrong all along. Current and historical practices in the field of reading are not in alignment with how the brain learns a process. Getting in alignment leads to unexpectedly quick and impressive results, transforming even the most challenged readers to effective, efficient readers.